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Stack Insights

We analyzed hundreds of data points to identify trends in how startups are using different tools. Here is a sample of those findings. Share your stack below to get access to all 50+ insights.

Startup Size: 1,000+

Once startups reach this type of size, 1,000+ is when we first start to see custom homegrown internal automations. Not surprisingly a business this size has the resources to build custom solutions which help grow its competitive advantage.

Insight 32

Startup Size: 2-5

Interestingly at this size startup, a majority were not yet using a tool for a CRM. But if a tool was used Hubspot was the clear winner with 50% owning of market share for tool of choice.

Insight 12

Startup Size: 1,000+

Startups this large were all using Asana as project management software to run their internal operations. Conversely startups at smaller sizes use more flexible project management software like Trello or Notion.

Insight 34

Startup Size: 1,000+

Insight 34

Startup Size: 100-500

By this size startup our data shows that when an organization reaches this mass Confluence is the clear preferred tool of choice for a startup wiki.

Insight 29

Startup Size: 6-10

There was no backend database of choice that dominated this segment size of startups. With equal share of Airtable, Bubble and Postgres being used.

Insight 15

Startup Size: 100-500

Savvy Startups this size are developing web apps at a break neck pace using a host of tools like Bubble, Softr and Glide. We also see Webflow as the preferred choice when creating websites.

Insight 35

Startup Size: 11-20

Surprisingly 80% of startups within this segment are still using Mailerlite.

Insight 19

Category: ALL

Only 7% of all startups in our survey are using Microsoft Excel as their spreadsheet of choice. Google Sheets dominated unsurprisingly here. What is surprising is Airtable was listed as almost as frequently as Google Sheets.

Insight 46

Category: SaaS

45% of SaaS startups are using Webflow for their website, while interestingly the next largest % segment startups over a quarter are using custom HTML.

Insight 2

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