1-800-Bizops

"Whalesync turned what could have been months of back-and-forth manual content updating to going live in a few weeks. Now we can focus on what we do best instead of wrestling with website updates."

About 1-800-Bizops

When your entire business revolves around a term as misunderstood as "Bizops," explaining what you do isn't always straightforward. Just ask the team at 1-800-Bizops, one of the world's leading Airtable Consultants. 1-800-Bizops specializes in helping organizations scale their impact with delightful digital experiences and modern operations powered by Airtable and Low Code apps and they've built up a solid reputation transforming chaotic workflows into streamlined systems. But despite their expertise in simplifying business operations for others, they found themselves constantly fielding puzzled looks from customers and the inevitable question: "Wait, what exactly is Bizops?"

The challenge: lost in translation

Quite simply, many customers and peers didn’t understand what Bizops is and what it entails. Customers know that they need help with their business operations, but they don’t always know that there’s a field for this, and what that looks like in terms of processes.

As consultants who pride themselves on simplifying complex processes for clients, the irony wasn't lost on 1-800-Bizops that their own value proposition was getting lost in translation. The message was clear, they needed an easier way to communicate exactly what they do, without launching into lengthy explanations every single time.

"Bizops help is how we’d describe what our clients need, but depending on their background they might know it as something else… Automation, Engineering, Product Design, Digital Transformation, Software Replatforming, “out of Excell Hell”. All of those require a combination of People, Process, and Technology work, so we figured we’d double down on explaining our take on the meaning of Bizops and why we think it might be what they are looking for.”  - Sebastián Murillo, Founder, 1-800-Bizops

When customers don’t know what to call the solution they need, the first challenge isn’t delivering, it’s educating.

The solution: building a living knowledge base

1-800-Bizops knew that operating in a field where the value isn’t immediately understood means education becomes part of the sales process. They decided to build a comprehensive glossary to educate customers and clearly explain Bizops terms in a way anyone could understand. Since they're experts at building digital products and operations, they knew exactly what to do next.

The build process: from concept to launch

Step 1: User-centric design

‍1-800-Bizops decided to treat their glossary as a mini-product, and started by sketching designs in Figma, creating an easy-to-navigate, engaging resource. They prioritized simplicity, elegance, and—crucially—fun. After all, nobody enjoys digging through overly technical jargon.

Step 2: Content management foundation

‍To handle all their content, the team naturally turned to Airtable, a tool already central to their client projects and their offering. They customized their Airtable base with a sophisticated yet elegant organization, carefully structuring their base with fields for terms, categories, definitions, and cross-references to perfectly capture their unique approach to Bizops.

Step 3: AI-powered content creation

‍Using Airtable's built-in AI tools, 1-800-Bizops quickly drafted initial definitions that felt human, relatable, and just a bit playful. But in order to connect with customers, they poured their expertise and personality into refining each definition, adding personal insights, real-world examples, and insider tips. Nothing that they wouldn’t share with a friend passed the go-live filter.

Step 4: Building connected knowledge

‍The glossary wasn't just about individual definitions, it was about relationships. Naturally, specific terms will link to other terms and the team wanted to ensure that this was reflected in their glossary. The team developed an AI-driven approach to easily identify and link related terms, which makes navigation easy and intuitive for users exploring interconnected concepts. More than 1000 links were crossed-referenced between +200 term pages — this was only possible thanks to the architecture design and the data sync solution they conceived this project with from the start.

Step 5: The final layer: Whalesync

‍With their Airtable content management fully set up, it was time to sync everything to their beautifully designed frontend in Webflow. Whalesync’s real-time data syncing between Airtable and Webflow enables 1-800-Bizops to automatically sync content, relational links, and custom fields without missing a beat.

Each time the team needs to add a new term or make an edit to existing terms, updates are simple. The team edits the Airtable base and changes appear instantly on the live website, complete with proper cross-linking and formatting.

"Whalesync eliminated the constant back-and-forth between our content team and developers. We can iterate, expand, and even create new definitions in real-time."  - Sebastián Murillo, Founder, 1-800-Bizops

Measurable impact

By using Whalesync to build their glossary, 1-800-Bizops saw significant improvements across these three main areas:

Time savings & efficiency

What could have taken 2-3 months to launch to launch was completed in just three weeks. Manual bulk website updates, which previously took a week, were eliminated, saving the team at least a dozen hours of content updating per month. Most importantly, they gained the ability to iterate on content in real time without relying on developers, allowing them to move faster and stay focused on what they do best.

Business Growth

1-800-Bizops has seen a 25% increase in qualified leads, driven in part by a noticeable boost in organic search traffic to their search engine optimized glossary pages. And what’s better, what was once a source of frustration, repeatedly having to explain what Bizops entails, has now turned into a delightful experiental touchpoint in their sales journey. Their clients now get to experience their work firsthand, read about their approach to operations design, and even pick up on their collaborative personality from their writing.

Client Communication

The glossary has also transformed how 1-800-Bizops communicates with clients. It serves as an instant clarity tool during prospect conversations, helping align expectations from the start. By giving clients a shared vocabulary, the team has significantly reduced onboarding time and has made the process of getting to a common technical language significantly quicker. Beyond efficiency, the glossary has become a symbol of expertise, reinforcing their credibility and positioning them as thought leaders in the Bizops space.

"Now when someone asks 'What's Bizops?' we just send them our glossary link. It's become our go-to resource for turning confusion into a friendly recommendation, sometimes even conversion." - Sebastián Murillo, Founder, 1-800-Bizops

Why 1-800-Bizops Chose Whalesync

When we spoke with the 1-800-Bizops team, they highlighted several key factors that made Whalesync the perfect fit:

• Two-way sync:  Whalesync’s two way sync between Airtable and Webflow ensures that updates made in one tool instantly reflect in the other without any manual effort. This meant the team could manage their content in Airtable, their tool of choice, while keeping their Webflow site automatically up to date.
• Relationship handling: Their glossary isn’t a standalone list of terms, it’s a list of interconnected terms and Whalesync maintains these complex cross-references and relational links without breaking structure.
• User friendly: With Whalesync’s easy to use no code interface, the technical doesn’t have to carry out technical tasks or spend time on data management, instead, the team can focus on design and UX.
• Reliability: Consistent, fast syncing. On the rare occasion that errors occur during syncs, Whalesync’s detailed issue reporting enables the team to identify sync issues easily.
• Scalability: Once the syncs are set up and activated, Whalesync operates in the background. As 1-800-Bizops scaled their glossary, new definitions were added without the need for manual updates.

The ongoing evolution

Today, 1-800-Bizops confidently shares their glossary with friends, clients, and prospects alike. No more blank stares, no more awkward explanations. Just value and expertise communicated.

The glossary has become more than a communication tool; it's also evolved into a cornerstone of their content strategy, driving both inbound leads and client success. The team continues to expand and refine their knowledge base, with Whalesync ensuring that every update appears instantly across their digital presence.

"What started as a solution to a simple communication problem has become one of our most valuable business assets. Whalesync made it possible to build something that grows with us." - Sebastián Murillo, Founder, 1-800-Bizops

Looking Forward

Building on this success, 1-800-Bizops is already planning their next Whalesync-powered project: a dynamic Business Operations directory, curating the best content from the internet on all things Bizops, from low code uses cases in real companies to thoughts and recommendation from top creators in the space. We’re looking forward to checking it out!

For more information about how Whalesync can power your content operations like 1-800-Bizops, get started here.

‍