Kunai

Kunai is a premier software consultancy, trusted by some of the world’s largest financial institutions, including major banks and credit card networks. Ruan, Kunai’s Head of Strategy, leads the development of Kunai’s innovative internal systems, building ultra-flexible tools that enable their teams to work faster and smarter.

A more efficient alternative to legacy tools

Kunai doesn’t settle for rigid, one-size-fits-all tools like Salesforce. Instead, they’ve built their own efficient internal systems, combining Snowflake as a central data warehouse with Airtable as a user-friendly front-end. This approach allows them to sync data from tools like Rippling and Greenhouse into Snowflake, then push it to Airtable for teams to customize and analyze however they need.

By keeping Airtable as their single source of truth, Kunai gives every team the ability to access the data they need, when they need it. But when it came to syncing sales data, the hourly updates from Snowflake weren’t enough. Their sales team needed real-time CRM data to power downstream workflows for finance, recruiting, and other teams. That’s where Whalesync became indispensable.

Real-time CRM sync made simple

Kunai uses a sales CRM called Twenty, which they access directly through Postgres. Ruan’s team needed a way to sync this data into Airtable in real time. When they came across Whalesync in an Airtable forum, they decided to give it a try.

“At first, it seemed too good to be true,” Ruan said. “But when we tested it, it worked exactly as promised.”

Now, with Whalesync, Kunai seamlessly syncs their sales CRM data to Airtable. This allows downstream teams to rely on the most up-to-date sales data for everything from resourcing decisions to financial planning.

“It’s magic. You make your changes, turn it on, and it just works.”

Saving time, money, and effort

Without Whalesync, Kunai would have needed to build a custom sync tool. Ruan estimated this would have taken one to two months of engineering time to develop and required ongoing maintenance. “The time and effort we’ve saved is enormous,” Ruan said. “Not only would it have been costly, but a custom solution wouldn’t have given us the flexibility we have now to make updates quickly.”

Whalesync’s reliability has also made it a cornerstone of Kunai’s operations.

“It has never failed to do exactly what it promises to do.”

Why Whalesync works for Kunai

For Kunai, Whalesync is more than just a syncing tool. It’s the reason their sales CRM data is accessible in Airtable for all their downstream teams to use. By eliminating the need for a custom build and delivering a seamless user experience, Whalesync has become an indispensable part of Kunai’s workflow. “The value is clear,” Ruan said. “Whalesync has saved us time, money, and hassle. It’s indispensable.”