How to connect Airtable and Wix CMS in 5 minutes with Whalesync

Airtable is the go-to tool for managing structured content, things like product catalogs, resource libraries, event calendars, or inventory lists. Wix, on the other hand, is one of the easiest platforms for publishing that content online. The challenge is moving records from Airtable into Wix easily and efficiently.

With Whalesync, you can connect Airtable and Wix CMS in 5 minutes. Once synced, any updates you make in Airtable automatically flow into Wix, so your website stays accurate, and always up to date.

Why should you connect Airtable and Wix CMS?

If you publish directory websites like real estate listings, restaurant directories, service marketplaces, or product catalogs. Instead of updating Wix manually, every record in Airtable flows directly into your Wix CMS.

By syncing Airtable with Wix CMS, you can:

• Manage all content in one place (Airtable)
• Automatically publish updates to Wix
• Ensure both tools always stay in sync
• Save hours of manual uploading and editing

When should you connect Airtable and Wix CMS?

A sync between Airtable and Wix makes sense if you:

• Use Airtable as your content database (blogs, products, resources, etc.)
• Publish regularly to Wix and want to speed up workflows
• Collaborate with multiple people who add or update records in Airtable
• Run a directory, marketplace, or listing site that requires frequent updates

If your team manages structured content in Airtable but publishes on Wix, syncing the two quickly moves data between the two tools.

How to connect Airtable and Wix CMS in 5 Minutes 

Here’s how to connect Airtable and Wix CMS:

Select and authorize your apps

Select Airtable and Wix CMS

Map your tables

Choose the Airtable tables you want to sync to Wix.

Map your fields

Select the fields you want to manage from Airtable. You can choose to one-way or two-way sync them. 

You can also auto-create fields directly in Whalesync’s UI.

Activate sync 🎉

Now, Airtable and Wix are synced! You can start managing content in Airtable and it will sync to Wix.

Connect and sync Airtable and Wix CMS today

It’s easier than ever for teams, creators, and businesses to manage content. Try it today.

Frequently Asked Questions (FAQs)

What’s the difference between Wix and Wix CMS?

Wix is a website builder that lets you design and manage your site. Wix CMS  is the structured database within Wix that powers things like blog posts, product catalogs, directories, and dynamic pages. Whalesync connects directly to Wix CMS collections, not static Wix pages, so you can sync structured content from Airtable into Wix CMS.

Can I use Airtable as a CMS for Wix?

Yes. With Whalesync, you can use Airtable as the source of truth for your content. Any data you store in Airtable, such as blog posts, event listings, or product details which will sync directly to your Wix CMS collections.

Is it possible to two-way sync Airtable and Wix CMS?

Yes, you can set up a real-time, two-way sync. This means changes in Airtable automatically update in Wix CMS, and changes in Wix CMS can flow back to Airtable, keeping both perfectly in sync.

How can I bulk update Wix CMS collections?

If you need to update hundreds of listings, such as changing prices, updating event details, or editing product info, you can do it all in Airtable. Once you save your changes, Whalesync automatically updates every linked item in Wix CMS, saving you hours.

How does the connector handle image syncing between Airtable and Wix CMS?

Whalesync automates image syncing. Add image files to an attachment field in Airtable, and Whalesync will upload them directly into Wix CMS and link them to the correct record. No need to download and re-upload images manually.

Next steps

Ready to connect your tools to Wix CMS? Here are a few ways to get started:

• Explore the connector: Learn more about the features and possibilities on the official Wix CMS Connector page.
• Start building: Ready to dive in? Sign up for free and create your first Wix CMS sync today.