Announcing our Wix CMS Connector

Announcing the Whalesync Wix CMS connector

5 min read
Sep 3, 2025
Author
Curtis Fonger

Curtis is the co-founder of Whalesync. He previously founded Appetas (acq. by Google) and worked on Google Maps, Google Podcasts, and Area 120.

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At Whalesync, our goal is to help marketers and teams publish dynamic content easily and efficiently. Today, I’m excited to announce the launch of our Wix CMS connector, a step that brings us closer to that goal.

Why we decided to build this

Since we launched our Webflow connector, we’ve heard a growing request from our community: Can you support Wix?”. Wix powers millions of sites worldwide. 

Many of these users rely on the Wix CMS to manage dynamic content, blogs, product catalogs, portfolios, directories, and more. But until now, there hasn’t been a simple way to connect Wix CMS with other tools like Airtable or Notion.

We built this connector to close that gap.

What this means for us at Whalesync 

Supporting Wix is more than just adding another connector, it’s about expanding our ability to serve creators, startups, and solopreneurs that want control over their content without technical barriers.

This launch also reinforces our belief that dynamic content belongs everywhere. Whether you’re building a directory in Airtable, writing in Notion, that data should sync instantly to your website, without manual copy-pasting or stitching multiple integrations together.

What is the Wix CMS connector?

The Wix CMS connector lets you sync data between Wix’s built-in Content Management System (CMS) and your other tools like Airtable, Notion, Google Sheets, Supabase, PostgreSQL, etc.

Here’s what that means in practice:

  • Wix CMS is the database that powers dynamic pages on Wix sites, things like blog posts, product catalogs, real estate listings, restaurant menus, directories, portfolios, etc.
  • With the Whalesync Wix CMS connector, you can:
    • Add or update content in your tool of choice, like Airtable or Notion
    • Sync those changes into Wix CMS (and vice versa, if you want two-way sync) instantly.
    • Your Wix site’s dynamic pages update instantly

Getting started with the Wix CMS connector

Here’s how to get started with the Wix CMS connector.

Select and authorize the app you want to connect to Wix CMS

Authorize Wix and your other tool of choice. We’ll use Airtable in the rest of this example.

Map your tables

Map the tables you want to sync from Airtable to Wix. 

Map your fields

Select the fields you want to manage from Airtable. You can choose to one-way or two-way sync them.

You can also auto-create fields from Whalesync’s UI.

Activate sync 🎉

Now, Airtable and Wix are synced! You can start filling in your Airtable tables and it will sync to the Wix CMS.

Start syncing with the Wix CMS connector today

With the Wix CMS connector, we’re making it easier than ever for teams, creators, and businesses to manage content. Try it today.


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